Sales page · page arrangement
One field
A headline and a single box. Choose it before the thing exists, when the only question is whether anyone wants it.
- 1Navigation
- 2Headline alone
- 3One-field form
- 4What is coming
- 5Footer
How to buy food for a restaurant without being overcharged.
Be told when it is out
One email, on the day it is published. Nothing else, ever.
This form is part of the template. Nothing is sent from a catalogue page.
What is coming
- Format
- PDF and EPUB, 180 pages
- Price
- Paid once, no subscription
- Updates
- Price sheets refreshed twice a year
The other four arrangements for a sales page
Same fictitious business, same content, arranged four other ways. One offer, one page, one decision.
Offer, contents, price, questions
The standard order, and it works. Choose it when the buyer already knows they have the problem.
Sales page · 7 sections
Long letter
Seven paragraphs that make the argument before mentioning a price. Choose it when the buyer does not yet agree there is a problem.
Sales page · 5 sections
Three columns, side by side
Three versions of the same offer, compared in one glance. Choose it when the question is which, not whether.
Sales page · 5 sections
Show it first
The thing itself at the top, the words underneath. Choose it when one look explains more than a paragraph.
Sales page · 5 sections