Sales page · page arrangement
Show it first
The thing itself at the top, the words underneath. Choose it when one look explains more than a paragraph.
- 1Navigation
- 2Opening photograph
- 3How it works
- 4The price
- 5Footer
How to buy food for a restaurant without being overcharged.
An invented product for this template: a 180-page book and six price sheets, sold once, downloaded immediately. Written for someone opening their first dining room.
How it works
1
Buy once
One payment. The download starts immediately and the link does not expire.
2
Read the first forty pages
They are the method. The rest is reference you will come back to.
3
Take the sheet to market
One page, folded in a pocket. That is the part that changes what you pay.
The Market Book
$29
paid onceThirty days to ask for the payment back, by email, without explaining yourself.
The other four arrangements for a sales page
Same fictitious business, same content, arranged four other ways. One offer, one page, one decision.
Offer, contents, price, questions
The standard order, and it works. Choose it when the buyer already knows they have the problem.
Sales page · 7 sections
Long letter
Seven paragraphs that make the argument before mentioning a price. Choose it when the buyer does not yet agree there is a problem.
Sales page · 5 sections
Three columns, side by side
Three versions of the same offer, compared in one glance. Choose it when the question is which, not whether.
Sales page · 5 sections
One field
A headline and a single box. Choose it before the thing exists, when the only question is whether anyone wants it.
Sales page · 5 sections