Sales page · page arrangement
Offer, contents, price, questions
The standard order, and it works. Choose it when the buyer already knows they have the problem.
- 1Navigation
- 2Opening screen, split
- 3What it is
- 4What is inside
- 5The price
- 6Questions
- 7Footer
How to buy food for a restaurant without being overcharged.
An invented product for this template: a 180-page book and six price sheets, sold once, downloaded immediately. Written for someone opening their first dining room.

What it is
- Format
- PDF and EPUB, 180 pages
- Price
- Paid once, no subscription
- Updates
- Price sheets refreshed twice a year
What is inside
- 180 pages, written as a method rather than as advice
- Six price sheets covering vegetables, meat, fish, dairy, dry goods and drinks
- A one-page negotiation sheet to take to a wholesaler
- The spreadsheet used for every calculation in the book
- A chapter on what to do when a supplier raises prices mid-contract
- Every update for two years, at no extra cost
The Market Book
$29
paid onceThirty days to ask for the payment back, by email, without explaining yourself.
Questions
Is this a subscription?
No. One payment, and the download link does not expire.
What if it is not useful to me?
Write within thirty days and the payment is returned. No form to fill in.
Is it specific to one country?
The method is general. The six price sheets are for the United States.
Do I need any software?
A PDF reader. The EPUB is there if you prefer reading on a phone.
The other four arrangements for a sales page
Same fictitious business, same content, arranged four other ways. One offer, one page, one decision.
Long letter
Seven paragraphs that make the argument before mentioning a price. Choose it when the buyer does not yet agree there is a problem.
Sales page · 5 sections
Three columns, side by side
Three versions of the same offer, compared in one glance. Choose it when the question is which, not whether.
Sales page · 5 sections
Show it first
The thing itself at the top, the words underneath. Choose it when one look explains more than a paragraph.
Sales page · 5 sections
One field
A headline and a single box. Choose it before the thing exists, when the only question is whether anyone wants it.
Sales page · 5 sections