Sales page · page arrangement
Three columns, side by side
Three versions of the same offer, compared in one glance. Choose it when the question is which, not whether.
- 1Navigation
- 2Opening screen, centred
- 3Three ways to buy it
- 4Questions
- 5Footer
How to buy food for a restaurant without being overcharged.
An invented product for this template: a 180-page book and six price sheets, sold once, downloaded immediately. Written for someone opening their first dining room.
Three ways to buy it
The book alone
$29
- 180 pages
- Six price sheets
- The negotiation sheet
- Two years of updates
Book and spreadsheet
$49
- Everything above
- The costing spreadsheet, unlocked
- A dish-costing template
- Two years of updates
For a team
$129
- Everything above
- Five copies
- A printed set of the sheets
- One hour of questions by video
Questions
Is this a subscription?
No. One payment, and the download link does not expire.
What if it is not useful to me?
Write within thirty days and the payment is returned. No form to fill in.
Is it specific to one country?
The method is general. The six price sheets are for the United States.
Do I need any software?
A PDF reader. The EPUB is there if you prefer reading on a phone.
The other four arrangements for a sales page
Same fictitious business, same content, arranged four other ways. One offer, one page, one decision.
Offer, contents, price, questions
The standard order, and it works. Choose it when the buyer already knows they have the problem.
Sales page · 7 sections
Long letter
Seven paragraphs that make the argument before mentioning a price. Choose it when the buyer does not yet agree there is a problem.
Sales page · 5 sections
Show it first
The thing itself at the top, the words underneath. Choose it when one look explains more than a paragraph.
Sales page · 5 sections
One field
A headline and a single box. Choose it before the thing exists, when the only question is whether anyone wants it.
Sales page · 5 sections