Graphic style
Deep Forest
Dark green, layered like canopy, with a fresh leaf accent.
Outdoor, farm, craft and nature-led businesses.
- Page
- #0E2A1F
- Card
- #153828
- Text
- #EAF7EE
- Secondary
- #B3D4BF
- Accent
- #7DDB9A
- On accent
- #0E2A1F
- Border
- #5FA77A
- Hairline
- #1F4A36
Deep Forest
Dark green, layered like canopy, with a fresh leaf accent.
Outdoor, farm, craft and nature-led businesses.
The type
Semolina bread, from the seven o'clock bake
A short menu, cooked the same morning
Measured in your home, built in ours
We buy at the market three times a week and write the menu around what is good that day. That is why there are six dishes and not thirty, and why the lamb runs out on a Saturday evening more often than we would like.
A label, set in the system's third family
The colors
- Page#0E2A1F
- Card#153828
- Text#EAF7EE
- Secondary#B3D4BF
- Accent#7DDB9A
- On accent#0E2A1F
- Border#5FA77A
- Hairline#1F4A36
What those colors measure
Calculated from the hexadecimals above, not judged by eye. The unit test that recomputes them fails if a colour here is changed without re-measuring.
| Pair | Measured | Required |
|---|---|---|
| Body text on the page | 13.90:1 | 4.5:1 |
| Body text on a card | 11.69:1 | 4.5:1 |
| Secondary text on the page | 9.55:1 | 4.5:1 |
| Secondary text on a card | 8.04:1 | 4.5:1 |
| Text on the accent | 9.11:1 | 4.5:1 |
| A border on the page | 5.33:1 | 3:1 |
| A border on a card | 4.48:1 | 3:1 |
| The accent as a word, on the page | 9.11:1 | 4.5:1 |
| The accent as a word, on a card | 7.66:1 | 4.5:1 |
The parts
A card
Its corner, its border and the shadow under it all come from this system, and from nowhere else.
The border of a field is held to 3:1 against the page in every style. The hairline between two sections is not, and deliberately: a separator is not a control.
The same style on a whole page
Below is the five classic sections arrangement — the commonest kind of small business site — built entirely in Deep Forest. Nothing about the arrangement changes between styles; only the colours, the lettering and the corners do.
Accounts, payroll and tax for companies of five to fifty people.
An invented practice for this template. Four accountants, about ninety client companies, and a fixed monthly fee agreed in writing before any work starts.
What we do
Annual financial statements
from $1,800Prepared, filed, and explained in a meeting rather than in an email
Payroll
from $8 per employeeMonthly, including filings and the year-end W-2s
Sales tax and tax returns
Quarterly or monthly, with the calculation shown
Bookkeeping
We keep the books, or we train your bookkeeper and review the work
Entity formation
Articles, registration and the first year of filings
Lender and funding packages
The figures and documents a lender asks for, prepared before you ask for the meeting
A fixed fee, written down before the work starts
The practice was started in 2009 by one accountant with eleven clients, after fifteen years in a larger firm where every bill was a surprise to the person receiving it.
So the rule here is a fixed monthly fee, agreed in writing, covering a list of work that is also written down. If something falls outside that list we say so before doing it, not afterwards on an invoice.
That rule costs us the occasional month and it is why companies stay. Ninety-odd of them, and the longest has been with the practice since the first year.
When we are here
- Monday to Thursday
- 9:00 a.m.–6:00 p.m.
- Friday
- 9:00 a.m.–1:00 p.m.
- Meetings
- In person or by video, booked in advance
- Deadline weeks
- Longer hours in March, April and October
Write to us
An invented practice for this template. Four accountants, about ninety client companies, and a fixed monthly fee agreed in writing before any work starts.
- Founded
- 2009
- Team
- Four accountants, one assistant
- Fees
- Fixed monthly, agreed in writing
This form is part of the template. Nothing is sent from a catalogue page.
See a different style
- Editorial
- Swiss
- Brutalist
- Night
- Soft
- Monochrome
- Warm
- Technical
- Luxe
- Vivid
- Aurora
- Neon
- Clay
- Relief
- Holographic
- Cyber
- Dusk
- Stacked
- Isometric
- Blueprint
- Terminal
- Pastel Pop
- Y2K
- Retro Wave
- Ocean
- Sunset
- Candy
- Obsidian
- Paper Cut
Or choose how the page is arranged instead: 50 arrangements, grouped by what the site is for.