Online store · page arrangement
Lookbook
Photographs at full width, products named in the caption. Choose it when the picture sells and the list does not.
- 1Navigation
- 2Opening photograph
- 3The fall run
- 4Closing call to action
- 5Footer

Kitchen things made in small runs and shipped flat.
An invented shop for this template. Six workshops, about forty products, and an order packed the same week it is placed. Nothing is held in a warehouse: when a run sells out it is gone until the next one.
The fall run

- Speckled stoneware bowl$28
- Walnut serving board$68
- Linen tea towel, pair$34

- Tea glass set$42
- Seagrass basket$52
- Steel pouring kettle$89

- Stoneware mug$22
- Preserving jar, set of three$38
- Linen apron$58
Kitchen things made in small runs and shipped flat.
Ships from Portland, OR
The other four arrangements for a online store
Same fictitious business, same content, arranged four other ways. What do you sell, what does it cost, and how do I pay?
Collection grid
Nine products, three across, price under each. Choose it when the catalog is the shop.
Online store · 5 sections
Product page
Pictures on the left, price and button on the right, specifications underneath. The page that actually takes the money.
Online store · 5 sections
One product, one page
A single thing, argued properly. Choose it when you sell one object and everything else is a distraction.
Online store · 6 sections
Aisle with filters
Filters down the side, results beside them. Choose it past about forty products, and not before.
Online store · 4 sections