Menu and price list · page arrangement
Comparison matrix
A grid of what each price includes. Choose it when the difference between options is the question being asked.
- 1Navigation
- 2Opening screen, centred
- 3What each price includes
- 4Questions
- 5Footer
One card, rewritten every morning after the market.
An invented café for this template. Twenty-two seats, six dishes a day, and a card written on a board by eight in the morning. Nothing is kept for a second service.
What each price includes
| What you get | One dish | Two courses | Whole card |
|---|---|---|---|
| Midday dish | Yes | Yes | Yes |
| Starter or dessert | — | One | Both |
| Bread and water | Yes | Yes | Yes |
| Tea or coffee | — | — | Yes |
| Price | $24 | $30 | $36 |
Questions
Do you take reservations?
Not for fewer than six people. Walk in and we will find you a seat or tell you how long.
Is there a vegetarian dish?
At least two of the six, every day.
Do you do take-out?
Everything except the eggs, in your own container or ours.
Why does the card change?
Because the market does. Six dishes is what two people can cook properly in a morning.
The other four arrangements for a menu and price list
Same fictitious business, same content, arranged four other ways. What is there today, and what does it cost?
Card in columns
The whole card on one screen, in two columns, prices aligned. Choose it when people are deciding at the door.
Menu and price list · 5 sections
Price tiers
Three set prices rather than forty lines. Choose it when you sell a formula, not a list.
Menu and price list · 5 sections
Today's board
Four lines, enormous, rewritten every morning. Choose it when today is the only thing that matters.
Menu and price list · 5 sections
Illustrated by category
A photograph for each part of the card. Choose it when the food is unfamiliar and the picture does the explaining.
Menu and price list · 5 sections