Blog or magazine · page arrangement
Lead story, then the river
One piece given the front page, the rest in a list underneath. Choose it when an editor decides what matters.
- 1Navigation
- 2Lead story
- 3Also this month
- 4Closing call to action
- 5Footer

The last two sellers on the market hall's north row
Thirty stalls in 1998, two today. What happened to the other twenty-eight, told by the people who stayed.
- Food
Six bakers, one flour, six very different loaves
- Workshops
A cabinetmaker who refuses to work with plywood
- People
The woman who repairs the market's scales
- Food
What a dish costs when you buy it the way a restaurant does
Also this month
Food · October 15 · 12 minSix bakers, one flour, six very different loaves
We bought the same sack of rye flour for six bakeries and watched what each of them did with it.
Workshops · October 8 · 7 minA cabinetmaker who refuses to work with plywood
It costs him orders every month. He explains the arithmetic, and why he still says no.
People · October 1 · 6 minThe woman who repairs the market's scales
One van, four hundred traders, and a trade with nobody coming up behind it.
Food · September 24 · 10 minWhat a dish costs when you buy it the way a restaurant does
We priced one pot roast three ways: at the market, at the wholesaler, and on the menu.
Markets · September 17 · 5 minThursday, 5:40 a.m., before the gates open
An hour of unloading, told in the order it happens.
Workshops · September 10 · 8 minThree workshops that share one extractor
Tools are expensive and space is short. Four blocks away, three trades solved both at once.
Food · September 3 · 7 minThe bread that only exists on Fridays
A loaf baked once a week, by two bakeries, for reasons neither can fully explain.
People · August 27 · 11 minForty years behind the same counter
A grocer on what changed, what did not, and the one thing he would do differently.
A weekly about what is cooked, grown and built in one city.
Published Thursdays
The other four arrangements for a blog or magazine
Same fictitious business, same content, arranged four other ways. What have you published, and in what order should I read it?
Magazine grid
Nine articles visible at once, each with its picture. Choose it when every piece deserves the same weight.
Blog or magazine · 5 sections
Reading column
One article, one column, nothing beside it. Choose it when people come to read rather than to browse.
Blog or magazine · 5 sections
Columns by section
One column per section, newest at the top of each. Choose it when readers follow a subject rather than a date.
Blog or magazine · 4 sections
Archive index
Titles only, grouped by month, no pictures. Choose it for the page that has to stay usable at three hundred posts.
Blog or magazine · 4 sections