Brochure site · page arrangement
Story and team
Why the business exists, then the faces. Choose it when people are buying the people.
- 1Navigation
- 2The story
- 3Who you will deal with
- 4Opening hours
- 5Footer
A fixed fee, written down before the work starts
The practice was started in 2009 by one accountant with eleven clients, after fifteen years in a larger firm where every bill was a surprise to the person receiving it.
So the rule here is a fixed monthly fee, agreed in writing, covering a list of work that is also written down. If something falls outside that list we say so before doing it, not afterwards on an invoice.
That rule costs us the occasional month and it is why companies stay. Ninety-odd of them, and the longest has been with the practice since the first year.

Who you will deal with
Susan Whitfield
PartnerAnnual statements and tax. Founded the practice in 2009.
Daniel Brooks
PartnerPayroll and payroll tax filings.
Naomi Fischer
PartnerBookkeeping and systems. Trains client teams.
Marcus Alvarez
AccountantSales tax, quarterly returns, entity formation.
Opening hours
- Monday to Thursday
- 9:00 a.m.–6:00 p.m.
- Friday
- 9:00 a.m.–1:00 p.m.
- Meetings
- In person or by video, booked in advance
- Deadline weeks
- Longer hours in March, April and October
The other four arrangements for a brochure site
Same fictitious business, same content, arranged four other ways. Who are you, what do you do, and where do I find you?
Five classic sections
Opening, what you do, who you are, hours, contact. Choose it when you want the site people expect, done well.
Brochure site · 7 sections
Split opening
Half words, half photograph, then six tiles. Choose it when a picture of the work does real selling.
Brochure site · 5 sections
Service tiles
Everything you offer as equal tiles, no hierarchy. Choose it when no single service is the headline.
Brochure site · 6 sections
One page, anchored
Everything on one page with a menu that jumps down it. Choose it when there are three pages' worth of content and five pages of navigation would be a lie.
Brochure site · 8 sections